Genevieve Sweeney is no ordinary knitwear label. Across all aspects of the brand lies the seamless blend of tradition and innovation; from the first steps of the design process to the carefully-selected fibres and UK production methods. At the heart of the brand is Genevieve’s desire to do things differently. The notion of slow fashion has never been more relevant, but it has always proved the driving force behind her business and design choices.
Genevieve Sweeney launched her eponymous knitwear brand in 2015. Made exclusively in the UK, Genevieve Sweeney is writing a new chapter for the knitwear industry, marrying contemporary design with exceptional hand finishes. Indebted to the time-honoured techniques of artisan makers, the brand has reimagined the possibilities of knitwear.
While working in knitwear design and development for luxury brands across the globe, Genevieve gained a unique insight into the dialogue between designer and maker. Inspired by the relationships she built with local British mills and suppliers, the Genevieve Sweeney brand was born.
Colour blocking, clean lines and unusual yarn blends define the Genevieve Sweeney aesthetic, while geometric hand intarsia jumpers have become a brand signature. This handcrafted technique threads a unique narrative through each individual piece. Complex jacquards and metallic accents sit amongst muted tones and natural fibres for timeless unisex pieces that defy seasonal trends.
Genevieve Sweeney is committed to sustainability and collaborates closely with manufacturers across the UK for womenswear, menswear, accessories & childrenswear.
Scotland, Derbyshire, Oxfordshire, Hertfordshire and London.
Sources British Spun yarns for lambswool, cashmere and alpaca. Italy for fancy yarns such as cotton silk tweeds, lurex blends.