Genevieve Sweeney launched her eponymous knitwear brand in 2015, made exclusively in the UK.
Forever blending traditional yarns in striking, unexpected hues and geometric patterns, Genevieve Sweeney is passionate about exploring the dialogue between old and new. The result is a collection of truly timeless knitwear.
Genevieve prides herself on creating luxurious yet accessible modern classics. Effortlessly versatile pieces with a contemporary unisex edge. Pieces to be worn and cherished; serving as the cornerstone of your capsule wardrobe. She focuses on the highest level of craftsmanship, releases limited collections intended for year-round wear, and continually strives for more responsible design and production methods.
Embracing a simpler and more pared-back aesthetic allows the exceptional quality of the yarns to take centre stage. From Scottish-spun lambswool to premium organic cotton and sumptuous Italian cashmere, these sustainably-sourced fibres showcase their raw and natural beauty.
Genevieve actively steps away from fast fashion’s relentless seasonal cycles. By rejecting trends and instead focusing on slow, considered design, she continues to pave the way for a trustworthy, ethical and socially-conscious business.