Are you ready for a Fashion Revolution?

Make it British is joining forces with Fashion Revolution and calling on you to help instrument a change in global fashion supply chains

Fashion revolution
Fashion Revolution asks you to share a photo of your garment label tagged with #whomadeyourclothes

On 24th April 2015 it will be two years to the day since a factory collapsed in Bangladesh killing 1133 workers and injuring another 2400. The factory was manufacturing for many well known fashion brands, and the accident caused people the world over to stop and think about who actually made their clothes  and the conditions that they might work in.

One in six people are employed in the global fashion supply chain. It is the most labour dependent industry on the planet, yet the people who make our clothes are hidden from us, often at their own expense, a symptom of the broken links across the fashion industry.

Last year, tens of thousands of people in over 60 countries around the world took part in Fashion Revolution Day on the anniversary of the Rana Plaza disaster on the 24th April to try and bring about a global change in fashion supply chain transparency. This year Fashion Revolution wants the message to be even louder. And Make it British is calling on YOU to get involved.

The more people that start questioning fashion brands and retailers about who is making their clothes and accessories, the better. Don’t think that you as an individual can’t make an impact, because as part of the Fashion Revolution movement you can. As Carry Somers, founder of Fashion Revolution puts it:

“Buying is only the last step in a long journey involving hundreds of people: the invisible workforce behind the clothes we wear. We no longer know the people who made our clothes so therefore it is easy to turn a blind eye and as a result, millions of people are suffering, even dying.”

fashion Revolution hopes to improve conditions in the global fashion supply chain
fashion Revolution hopes to improve conditions in the global fashion supply chain

Whether you are an individual, a brand or a manufacturer, you can get involved in Fashion Revolution day and start making a difference.

Some of the ways that you can take part in Fashion Revolution day on the 24th April include:

  • Take a selfie showing the label in your clothes and post it on social media with the tag #whomademyclothes?  Tag the brand that made it too, and see if you get an answer to your question.
  • Attend one of the many events that are taking place around the world. Visit FashionRevolution.org/events/ to see a constantly updated list.
  • Plan a Fashion Revolution Day event of your own and inform the Fashion Revolution team about it so they can add it the events page
  • Tell the story behind your brand, and who makes it, and become a case study featured on the Fashion Revolution website
  • If you’re a manufacturer, throw open your factory doors for the day and let your customers meet the people that work there and see the production process taking place.

Fashion Revolution have produced a handyGet Involved’ pack which you can find on their website, along with resources that you can download if you are a factory, retailerbrand or school.

Visit www.fashionrevolution.org to find out more about how you can get involved & don’t forget to use the hashtag #whomademyclothes on 24th April

Buy Less, Choose Well, Make it Last - Vivienne Westwood

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.