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Christina Gritsopoulou
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Fabulous jewellery, made with love
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Dream, believe, achieve – a motto on one of her charms is an ethos that founder Annie Haak has rigorously followed and instilled in her team as proven by the company’s rapid ascent.

From the kitchen table of a cottage to the height of jewellery cool, Annie Haak Designs has grown exponentially as a business and by reputation amongst its trade partners and ever-increasing wearers of an enchanting range of bracelets, necklaces, rings and stacks.
Since commencing trading from her own home in 2009, Annie has overseen her fledging venture as it has become a thriving organisation that now employs more than 20 people at its dedicated production, administrative and marketing HQ in Petersfield, Hampshire. From here, more than 67,000 handmade Sterling Silver and Gold pieces were despatched to customers worldwide since 2018.

Having always loved to “make and create”, Annie produced personalised children’s pictures and hand-made cards before she began to sell jewellery and design items for a friend’s label.

However, it was an unfortunate accident that provided the opportunity to put pen to paper on a debut collection of her very own. After her husband Jonny was critically injured in a motorbike accident in Bali, Annie flew out and spent six days at his bedside where she had the time to sketch her initial designs as he recovered.

On the same trip, a chance meeting with a taxi driver turned Annie’s dream into reality as he introduced her to a silversmith who transformed those initial drawings into sterling silver charms. They included the ‘My Guardian Angel’ charm that has become her signature piece and subsequently watched over the rapid expansion of her enterprise.

The Indonesian island, its people, culture and spirituality continue to be a major influence on Annie as have her other travels.
Handcrafted from 925 Sterling Silver and 18ct Gold Vermeil (plated Sterling Silver), the jewellery is complemented by the glint of Zirconia crystal or colourful gleam of gems and semi-precious stones. All of Annie’s designs carry special meaning to the creator which is relayed by way of mantras or symbols representing luck, love, protection, strength and wellbeing. Enhancing her personal touch on each item is the company’s brand mark – the three hearts representing each of Annie’s children: Anoushka, Jochen and Naomi.

From highly anticipated seasonal collections to bespoke pieces, Annie Haak Designs offers something for every jewellery lover!


All jewellery pieces are designed by the Creative Designer, Annie Haak. When Annie visits her second home in Bali, she works with Balinese artisans and silversmiths, where all the components and charms are created with attention to detail, for a quality seal of approval by Annie. After approval and quality check they go to full production and shipped to the UK. Although some of our ‘Santeenie’ bracelets are hand-threaded in Bali, due to popular demand of the design, the majority of the bracelet and bracelet stack strands are manufactured and made to order in our studio, located in Petersfield, Hampshire.

Beads/Charms: 925 Sterling Silver, 18ct Gold Vermeil (plated Sterling Silver) Beads and Charms, 14ct Gold Filled Beads.
Beads: Made in Italy
Packaging: China
Charms: Made in Bali
Gift wrap: UK


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Clothing & Accessories
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Business to Consumer (B2C)
Christina Gritsopoulou
01738 231188
Annie Haak Designs, 2 Ridgeway Park
GU32 3QF