In the Press: Make it British on C4 SuperShoppers

How is the cost of clothing in stores calculated?

Ever wondered how big retailers work out the price of clothing you see in stores?
Is it genuinely related to how much it costs to manufacture? Or do they make up the prices according to how much they think you’ll pay?
The cost of clothes and how they are calculated was the topic we discussed when I was interviewed for Channel 4 Supershoppers in this episode which first aired on 28th August 2019.
Drawing on my 25 years experience in retail as a designer and buyer, I gave the REAL truth behind why the cost of kids clothing can vary so drastically from one size to another.