In this episode I take a trip to rural Nottinghamshire to the micro knitwear factory owned by Samantha Thomas, founder of knitwear brand Waring Brooke.
Sam was originally a designer for other brands like Alberta Feretti in Italy, but then 10 years ago she started her own knitwear label and took the brave decision to invest in her own knitting machine to create it.
When I had Sam on the podcast 5 years ago she was a one man band – she now has a team and big plans for the future.
In this episode we cover:
- How having her own machine allows her to offer personalisation to her customers, which gives the brand it’s USP
- What her customers really think about Made in UK
- The challenges Sam faced getting to grips with production and keeping the machine busy
- Why she’s now opening up her factory to other brands for sampling and small production runs
About Waring Brooke
Waring Brooke is a knitwear and accessories brand made entirely in its own micro factory in rural Nottinghamshire. Founder Samantha Thomas designs, programmes and knits everything in-house on a single industrial knitting machine, which allows her to make to order and offer personalised monogram patterns knitted into scarves, snoods, hats, headbands and socks.
You can find Samantha and Waring Brooke at:
Website: waringbrooke.com
Instagram: @waringbrooke
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