183 – It was a stupid idea, now it’s a million pound business – Brant Richards

Brant Richards is one of the founders of HebTroCo.

5 years ago, he and his business partner Ed had an idea in the pub – to start making trousers in Hebden Bridge, a town in Yorkshire that was once renowned for its trouser making.They launched the business on Kickstarter, knowing nothing about making trousers, and within five hours of switching on their crowd-funding campaign they had sold their first 176 pairs. So Brant and Ed quit their jobs and went on a journey that has seen them turnover more than a million pounds.

Since their initial launch they’ve added jeans, shirts, socks and the now pretty much infamous action blanket.

Discover: 

  • Why making trousers isn’t rocket science 06:20
  • How HebTroCo invest in advertising to grow their mailing list and increase sales 20:38
  • How much it really costs to make jeans in the UK 24:37
  • How Brant and Ed met 27:06
  • The success of their Kickstarter campaign when they sold 176 pairs in 5 hours 30:50
  • The marketing tip that Brant has for other brands 31:40
  • How HebTroCo work with their factories 40:04
  • The products that HebTroCo are launching next 41:52

More HebTroCo

HebTroCo Website

HebTroCo Instagram

Episode 068 – HebTroCo How to make a million in Brexit Britain – HebTroCo – Make it British Live! 2019

Stay in Touch

British Brand Accelerator – Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British – become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube – subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Grow Your British-Made Brand With Us

Join our newsletter to get weekly tips & advice for making in the UK and first dibs on our workshops and events.

By signing up you're saying it's OK for us to send you follow up emails

Kate Hills in a textile knitting factory