Isabelle Ugochukwu, founder and creative director of Isabella Queen, shares her personal experience and expertise on launching a British-made handbag business.
Coming from a corporate background, Isabelle took the plunge to start her own luxury handbag business combining authentic craftsmanship with innovative timeless character.
Her careful research, planning and development has led to Isabella Queen becoming a successful brand, exporting to America and Asia.
We met with Isabelle at Seipel Bros, the East London factory that Isabelle met at our Make it British Live! event.
Isabelle talks to us about how she launched her handbag business, her journey through the design and manufacturing process, and ways that she’s been marketing her fantastic brand.
Watch the full interview to hear from Isabelle’s wealth of expertise on launching a handbag business, including…
> The importance of market research and identifying your customers.
> The level of research and development required to refine your designs.
> How to source the right suppliers and manufactures for your particular product.
> How best to communicate with your manufacturer and create a successful partnership.
> The benefits of manufacturing in Britain and keeping production local.
> Setting a price point for retail and wholesale.
> The value of seeking professional advice and finding a mentor.
> Using social media as a marketing tool.
> How the Make it British community and the Make it British Live! trade show helped her grow her brand.