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We are a small independent lingerie brand based in London, producing small collections and promote ‘slow-fashion’. We strive for a more sustainable approach to how we live, work, and shop. All our underwear is lovingly made in the UK.
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We're on a mission to create underwear that's modern, adapted to fit multiple body shapes, and available in a large range of bra sizes. We try to take into consideration the different needs, tastes, and preferences every woman has, and provide options based on this.
We want every woman to discover the transformative power of wearing underwear you feel great in, supports you and flatters your body. These garments are both closest to us, and yet, often the most neglected, even though it can have a big impact on confidence, appearance, and how you feel about yourself. We believe high quality and comfortable lingerie is something every woman deserves.
All our underwear is lovingly made in the UK.
We work with many smaller mills and are always looking to work with like-minded businesses who are working towards a more sustainable future.
What we look for in our factory:
- good environmental and corporate responsibility
- fair wages, good working conditions and working hours for employees
- short transport routes
- highly skilled crafts-people
All our fabrics and elastics come from France, Germany, Italy and Spain. This was a conscious decision in order to have more control over quality, and take advantage of the EU's stringent environmental guidelines, and strict welfare and safety laws. Shorter transport routes help us to cut down on our carbon footprint.
We set out right from the start to find reputable fabric mills that produce super soft, skin- and environment- friendly fabrics and elastics. All our materials have Oeko-Tex 100 or equivalent certification.
We take care when selecting our fabrics, we look for:
- softness and breathability
- quality construction and good stretch
- good environmental and corporate responsibility from the fabric mills
- short transport routes to reduce our carbon footprint