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Charlene Shearer
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Clothing & Accessories
The Deeasjer story is wrapped within the story of our founder and creator, Charlene Shearer. And this story started with the birth of a very special baby girl, Charlene’s daughter, Asjerdee. When Charlene was happily (and heavily) pregnant, a stranger asked her what she would call her precious new baby. She answered; “Asjerdee” The woman smiled and said, “Ah. Today”. Asjerdee is derived from the French word ‘Ajourd’hui’, meaning today. Because the day of Asjerdee’s birth would mark an incredibly important moment. A new beginning. A day of hope, of excitement and of love. A day that changed Charlene’s life forever in the most wonderful ways. Several years later, a different type of birth was happening. The birth of an idea as Charlene successfully completed her interior design degree and began to think big. To think about art and design and fashion. To think about shoes and the potential to develop a new brand like no other. And there was only one name for this fledgling luxury brand, Deeasjer. An anagram of the name of her precious daughter and a reflection of two of the most powerful moments in Charlene’s life. Since then the Deeasjer brand and team have grown, but the link to that powerful moment, that emotional past, remains.
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Think Pink

The history of pink is one that stretches through fashion history, from the aristocrats of the 18th century to Marilyn Monroe showing off her soft (yet ruthless) side in ‘Gentleman Prefer Blondes.’ It’s a colour that turns heads and feels timelessly provocative. Pink is our colour, the shade of the Deeasjer rose, and a colour that never fails to excite and inspire us. From the beginning, pink has been a unique way of expressing ourselves and our brand. Our signature colour and look. Infused with power and femininity, pink is also a key colour palette in the Hollywood Now collection. At once both romantic and rebellious, it is a shade that never goes out of style. Whether you choose subtle nude hues or bold tones, make pink your statement colour and embrace your sensuous side. It’s time to ‘Think Pink’ with Deeasjer.

#shoes #pink #hollywood


We are one of the few British footwear brands to craft our bespoke shoes by hand in the capital. This means we can offer unrivaled luxury and attention to detail. We offer a private label and consultancy service, because we understand how to create footwear that makes an impact. We partner closely with you to bring your unique vision to life. Whether you are creating a limited-edition line or an ongoing collection, Deeasjer can help. We are here to make your vision a reality.

We Source 95% of our component in the UK and the other 5% from Europe.

Clothing & Accessories
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Business to Consumer (B2C)
Bespoke, Export
Charlene Shearer
13 Russell Road, West Hendon