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Launching an innovative new dog product – Rosie Macpherson, Where’s Winnie

Launching an innovative new dog product with Rosie Macpherson of Where's Winnie
Launching an innovative new dog product with Rosie Macpherson of Where's Winnie

Launching an innovative new dog product – Rosie Macpherson, Where’s Winnie

Rosie Macpherson is the founder of Where’s Winnie, a luxury dog travel brand.

Rosie came to me when she had an idea to develop an innovative new type of dog car seat. One where a small dog can travel in style and comfort, but which also offered safety and security.

In this episode, Rosie talks us through the journey from the initial idea for her product, to a very successful launch. 

Discover:

  • [03:55] How the brand Where’s Winnie came about
  • [07:34] How Rosie handles juggling the new business with her family life and day job
  • [09:26] What Rosie found most daunting about developing a new product in the UK
  • [13:33] Rosie’s experience working with UK manufacturers
  • [17:06] How Rosie planned the successful launch day of Where’s Winnie’s first dog car seats
  • [21:49] How Rosie was able to gather invaluable customer feedback through Instagram

Further reading

Client Success Story: How we Helped Where’s Winnie to Develop an Innovative Dog Car Seat in the UK

More Where’s Winnie

Where’s Winnie on Instagram

Where’s Winnie Website

Want to work together? Apply for my coaching programme

British Brand Accelerator is an exclusive 6 month coaching programme for creative small business owners who want to develop and sell profitable UK-made products.

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