152 – Are you charging enough for your UK-made products?
If you manufacture a product in the UK, selling your product for too low a price could be detrimental to your brand.
And putting your prices up could actually increase your sales!
If your prices are too low, especially if you make in the UK, your customers may think there is something wrong.
This applies not just to brands, but to UK manufacturers too.
In this episode, I look at the reasons why this might be the case, and how to know if you are selling your products too cheaply.