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142 – Julie Deane OBE, Cambridge Satchel Company

Julie Deane



Julie Deane OBE, set up the Cambridge Satchel Company in 2008 with £600 and went on to make it a global, multi-million pound business.

But behind the success story, there was a lot of hard work, including having to set up her own factory in Leicestershire almost overnight.



In this interview, she tells the story behind the brand, and talks about how the business has evolved over the last 12 years.

  • Why she ended up setting up her own factory and why she’d recommend that any other brand should do the same
  • What advice she would give to someone setting up a British-made brand
  • Why she decided to manufacture the bags in the UK
  • How Julie holds a world record for listening to business pitches
  • Why a new business should never call themselves a brand
  • How investment changed the business
More Cambridge Satchel Company

Speaking to Julie Deane OBE on IGTV

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