124 – To Wholesale, or Not to Wholesale
Whether to wholesale is one of the biggest decisions that brands have to make, and it is often much more of a difficult decision for businesses that make in the UK as their cost price is often higher.
Wholesale was the route that traditionally most brands went down if they wanted to build their profile quickly. But as retailer mark-ups have been increasing over the years, and more direct-to-consumer selling channels have been opening up, wholesaling is not the only way of increasing a brands reach and selling more products.
In this episode I run through the pros and cons of wholesaling a British-made brand, as well as some of the alternatives for reaching new customers.