091 – Britwashing. What is it? and how to avoid it
Listen to this episode of the Make it British Podcast (18:33)
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You’ve probably heard of greenwashing? But how about Britwashing?
This episode tells you everything you need to know about what Britwashing is, and how to spot it.
Sadly becoming all too common amongst brands and retailers trying to sell products for their own commercial gain under false pretences, I also call this ‘fake it British’.
There are several ways to spot it, and in this episode I uncover what they are.
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