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074 Live! – Simon Middleton, Blackshore Clothing

The Truth About Branding…it’s not about a logo and it’s not about generating content

Simon Middleton has had a parallel career for the last decade, as a brand strategy adviser, speaker, and author of books including the bestseller Build A Brand In 30 Days.

He is also an award-winning manufacturer and creator of made-in-Britain menswear brands Shackleton and now Blackshore Clothing.

In 2019 Simon was voted No.13 in the World Top 30 Branding Professionals and appears regularly on national media commenting on brand topics.

Simon is a master of storytelling, and in this talk, which he presented at Make it British Live!, Simon explains what building a brand really means…and it might not be what you think!

More about Blackshore Clothing

More about Simon Middleton

Shownotes for this episode (including slides from Simon’s presentation): http://www.makeitbritish.co.uk/074

Simon Middleton’s presentation slides

Simon Middleton Presentation MIBlive


More Make it British

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Twitter: @makeitbritish

Comment on this episode

1 Comment

  1. Marcia McGrail on July 25, 2019 at 3:40 pm

    I found what Simon had to say very interesting. He is right, of course, about the excellent contributors (too few of them about) but as consumers, we are conflicted when the practicalities of that concept impact on an already stretched purse.

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