062 Live! – Tori Murphy – How to get noticed by high end retailers
Listen to this episode of the Make it British Podcast (31:57)
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Interview with Tori Murphy recorded live at Make it British Live!
Listen to this episode of the Make it British Podcast (31:57)
Tori Murphy trained in textiles at the Royal College of Art and established her home textiles brands in 2012.
Starting with just 12 metres of fabrics to produce a few cushions, she now manufactures 8,000m of fabric a year, with a growing reputation for quality, modern fabrics and homeware, manufactured in a traditional way and all 100% woven and made in England.
Her brand is stocked worldwide, including in Harrods and Heals in the UK and she has also collaborated with global brands such as Jo Malone and Estee Lauder.
Tori’s advice in this podcast includes:
- How to use trade shows to promote your brand
- Where and how to find the buyers for your brand
- How to get a ‘yes’ from buyers
- How to negotiate with buyers
Find out more about Tori Murphy
This podcast is part of a series of talks which took place at Make it British Live! 2019. Click ‘Email New Episodes’ above to get notified when future episodes go out.
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