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043 – Simon Middleton, Brand Advisor – How to Build a British-made Brand

How to build a British-made brand simon middleton

**Note: this episode is from 2019 and any events mentioned on the show happened in the past. Do not try to register!**

What makes a great British brand?

In this episode I chat to brand guru Simon Middleton about what makes an average brand stand out from an extraordinary one.

Simon is my go-to authority on anything to do with creating a brand and telling brand stories – he’s been voted one of the world’s Top 30 branding professionals, and his book How to Build a Brand in 30 Days is a must-read for anyone who is launching a new business.

Simon was the founder of British-mad [11:19]e clothing brand Shackleton clothing, which he launched on Kickstarter and grew into a successful business stocked in stores worldwide.

He has also advised the Harris Tweed Authority, and many other household names, on brand strategy.

In this interview we discuss what makes a great British brand, and why he has coined the phrase ‘contributive business’ when referring to organisations that operate with authentic meaning and purpose.

Discover:

  •  Why cheap and value are not the same thing [04:46]
  •  How Simon built the story around the British brand Shackleton that he founded [11:19]
  • Why manufacturing in the UK is not enough to make a brand story from and you need something else as well [15:42]
  • Why brands should make a contribution to society [24:44]

More about Simon Middleton

Read Simon’s book How to Build a Brand in 30 Days

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