256 – The No.1 Reason That Product Businesses Fail

Do you know what the no.1 reason is that product businesses fail? It’s not legal problems, it’s not finance problems, it’s not even marketing problems. In this episode, you’ll find out what it is, and how to avoid it.

You’ll learn:

  • Why everything starts with the customer [03:47]
  • The reasons why getting your target customer right will help your business [06:09]
  • How knowing your ideal customer can help to develop a good partnership with a UK manufacturer [08:01]

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