207 – Celebrating the North of England’s Creativity, Charlotte Raffo

Charlotte Raffo is the founder of The Monkey Puzzle Tree, a homeware business that creates award-winning, artist designed fabrics and wallpapers with a twist and a conscience.

Working with artists and designers to produce the most beautiful collection of products, The Monkey Puzzle Tree makes everything within a hundred mile radius of Leeds.

The business has also recently won two awards for it’s design and innovation – a Guildmark for their cork wallpaper, and ‘Best in British Product Design’ award at the Brit List Awards.


  • 03:02 Charlotte’s background and why she set up her own business.
  • 10:20 How The Monkey Puzzle Tree collaborates with local artists.
  • 12:01 Why Charlotte chooses to not follow trends and work with artists with unique styles.
  • 14:41 How Charlotte goes about deciding on the fabrics, processes and manufacturers to use to make her products.
  • 23:37 The trade shows Charlotte attends and why she sees that as an important way to market her business.
  • 32:54 Why Charlotte believes you have to invest in your business for the long term.
  • 42:05 How the name The Monkey Puzzle Tree came about.


More The Monkey Puzzle Tree

The Monkey Puzzle Tree on Instagram

The Monkey Puzzle Tree Website

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