How do you feel about virtual trade shows?
2020 has certainly changed the way the whole world works and does business, but if you are in the business of developing or sourcing products, how does that look for you? I can’t see that long haul buying trips will be happening in the way they used to.
Far too risky that the whole team might end up quarantined for weeks after they get back, or worse still stuck somewhere and unable to get back. And what does this mean for trade shows, which have been one of the main ways that ranges were selected, new brands were discovered and suppliers were found? In this episode, I look at how trade shows are changing and how that might affect your business.
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