127 – Amy Fettis, AIM Athleisure – What is an MVP and why should you start with one?

Amy Fettis is the founder of fashion-led sportswear brand AIM Athleisure. When she first launched the brand she made all of the mistakes that many new businesses make - including developing a collection that was far too big, which killed her cashflow.

She now uses the lessons she learnt from her own business to help others. Amy supports other brands on a private label basis to go from concept to sample and small batch production.

Some of the points we cover in this interview:

  • Why an MVP is so important and how it can save you money in the long run
  • The benefits of working with a production consultant
  • Where project management fits into the garment lifecycle
  • How you can start a business on Instagram with very little cash

More AIM Athleisure

AIM Athleisure website

AIM Athleisure in the Make it British Directory


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