062 Live! – Tori Murphy – How to get Noticed by High End Retailers

Tori Murphy trained in textiles at the Royal College of Art and established her home textiles brands in 2012. Starting with just 12 metres of fabrics to produce a few cushions, she now manufactures 8,000m of fabric a year, with a growing reputation for quality, modern fabrics and homeware, manufactured in a traditional way and all 100% woven and made in England. Her brand is stocked worldwide, including in Harrods and Heals in the UK. She has also collaborated with global brands such as Jo Malone and Estee Lauder. Tori’s advice in this podcast includes:

  • How to use trade shows to promote your brand
  • Where and how to find the buyers for your brand
  • How to get a ‘yes’ from buyers
  • How to negotiate with buyers

Tori Murphy Website Tori Murphy on Instagram This podcast is part of a series of talks which took place at Make it British Live! 2019. 

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