008 – Bhavik Master, British Christmas Jumpers – How to Succeed with Seasonal Products

In this interview I chat with Bhavik Master, director at Leicester knitwear manufacturers Jackmasters and producers of British Christmas Jumpers

Did you know that £220 million of Christmas jumpers are sold every year? Many of them are produced in Leicester thanks to the ability of local factories such as Jackmasters to turn around seasonal product in as little as two weeks.


  • What it takes to make a successful seasonal product
  • How UK-made knitwear can be turned round for idea to finished product in just two weeks
  • What goes into manufacturer a Christmas jumper
  • How a Christmas jumper went viral!

British Christmas Jumpers

Jackmasters knitwear manufacturing

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