Google Analytics Basics For Small Businesses
With Niamh Cavlan, Business Support Collective
Members: Free
Non-Members: £20
*If you're already a member your link will be sent to you automatically so you will not need purchase a ticket
About this Masterclass
As a small business, knowing how to track your website traffic is vital for not only selling your products, but also understanding who your customers are. Google Analytics is a web analytics service which includes all the tracking tools you need.
This masterclass will run through all the basics of how to use the tools available and which metrics you should be tracking in Google Analytics.
In this masterclass, Niamh covers:
- Getting started: Deciphering the landing page and navigating the platform
- Metrics and KPI’s: What you’ll want to look at and where to find them
- Goal Conversions: How to set them up and how to apply them
- E-commerce: How to set it up and how to use the data effectively
- Brief overview of other useful tools in the Google arsenal and how they can help
Please note: this session doesn't cover how to set up Google Analytics on your website. If you would like to find out how to do this ahead of the call, visit this: Getting started with Google Analytics guide.
About Niamh Cavlan and the Business Support Collective
Having worked in analytics for big businesses and agencies for 15 years, Niamh has taken her knowledge and skills to the people who need it most – small business owners.
She now provides training and support for companies who want to understand their data and make better use of it to grow their business.
In 2020 Niamh co-founded the Business Support Collective. This group of freelancers provide senior-level expertise for small businesses in all areas of business from Google Analytics and reporting to legal and more.
The aim of the collective is to help small business owners grow their business with the level of support available in larger companies, without having to make expensive hires.