Stoves launch Made in Britain logo following student competition

Made in Britain Logo by Stoves
The Made in Britain logo by Stoves

A few weeks ago I wrote about the campaign that cooker manufacturer Stoves had launched to find a standardised Made In Britain logo to be used on British-made products. A nationwide student design competition was run and the winner, chosen by a panel of industry experts in advertising, design and UK manufacturing, was announced this week as Cynthia Lee from Nottingham University.

The new logo features a swoosh of red, white and blue with the words Made in Britain below, giving the impression of an Olympic medal hanging on a striped ribbon (wonder where the inspiration for that came from?!).

Interestingly the font on the winning design has been changed since it was shortlisted , which is maybe why the typeface and the stripes are a little incongruous. And is it just me, or are the i’s on the dots a little distracting?

I am really behind this campaign, anything that raises the profile of British made products is a winner for me, but I just can’t help feeling a little disappointed by the final result. If the logo is really expected to be adopted nationwide across all manufacturing industries, including sectors as diverse as engineering and fashion, should it really have been run as a student competition? I’m not saying that we don’t have some amazing design students in Britain, in fact design training in the UK is often considered to be the best in the world, but the slight cynic in me thinks that it may have been a cost saving that lead the competition down this route, rather than as a showcase for the talent eminating from our universities.

It will be interesting to see how widely adopted the Made in Britain logo becomes. Certainly the Twibbon that Stoves have made available has already begun being picked up on Twitter. Let’s hope this is the start of a the UK finally recognising the importance of it’s manufacturing industry and well done to Stoves for kick starting it!

Would you like to use the Made in Britain logo?

If you would like to use the Made in Britain logo on products that you manufacture in the UK then you can download the marque from the Stoves website here.

What do you think of the new Made in Britain logo? Please let us know in a comment below or send us a Tweet.

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12 thoughts on “Stoves launch Made in Britain logo following student competition”

  1. Hi Kate,
    Really love your blog. We’ve set up a searchable database of companies that manufacture consumer goods in the UK (www.kimwetu.com). This may be a resource that you would find interesting and certainly provides a good range of the companies that still manufacture in the UK. I would welcome any comments you have as to the usability of the search facility and it’s scope. Best wishes, Dominic.

  2. Hi there,
    We’re all for things being made in Britain, so I wish I could feel more positive about this logo. Besides aspects which you mention such as the “i dots”, it looks like a whet Tory logo, rejected Olympics symbol or 1990s local authority logo.
    How does a limp symbol such as this suggest that we are capable of making great things?

    Vintage Industrial Furniture

  3. Isabella Willis

    I think the ‘made in Britain’ logo looks good.
    I’m all in favour of buying British. The world is a marketplace,to survive we must not only buy, we must also make things to sell.
    However, misleading labelling should be closely monitored.I have bought items stating DESIGNED IN U.K.
    & later discovered to my disappointment that the garments were made in a far eastern country.
    It should be a legal requirement for country of design & country of manufacture to be clearly labelled.

  4. Hello All,
    The issue with the logo is that no one is checking to see if any of the companies using the logo actually design and manufacture their product in the UK.
    Take Stoves as an example, the company that has created the logo in the first place. They don’t design or manufacture the Electronic controller used in any of their products, but instead it’s made for them by General Electric and produced in China. So, should Stoves be allowed to use the own logo, Made in Britain?
    There are companies in the UK that use local companies to design and manufacture aspects of their products (where it is not their ‘core knowledge’), so all aspects of their product is locally produced which count more towards being ‘Made in Britain’.
    So, withotut any checks the whole “Made in Britain” logo is open to misuse even by the founding company. Also, the lack of a web-site for the Made in Britain logo and feedback forum ensures that as a consumer we can’t complain about the misuse of the logo when we discover that a company using it, is not complying with the purpose of the campiagn.

    1. Hi Robert
      You make some very interesting and valid points.
      The whole issue of what constitutes a ‘made in Britain’ product, and hence how it should be labelled is a very complicated area.
      I like your idea for a website for the logo where people can register its misuse, but this needs to be something audited by an official body, rather than any individual or company that has their commercial interests at heart.
      At the end of the day I believe that the government should step in and develop a nationally recognised logo, and like you say, check to ensure that the companies applying it to their products actually have justification for its use.

  5. Samuel lilleker

    This is crazy, why waste time on developing a logo which means nothing. We have a perfectly good logo in the Union Jack which is very symbolic and is already widely known around the world. That’s the problem with this country we need to stop trying to re-invent things and pull our sleeves up and start doing. Additionally a high import duty should be placed on pretty much everything, this may prevent the outsourcing of manufacture to the Far East.

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