Designer profile: British lingerie brand Ayten Gasson

Make it British talks to Ayten Mustafa, designer and owner of Ayten Gasson lingerie, about the pros and cons of manufacturing her collection in Britain.

Ayten Gasson silk lingerie
Ayten Gasson silk lingerie

Whilst Mary Portas might have you believe that the British lingerie manufacturing industry died out  years ago, this is far from the truth. According to the Office for National Statistics £353m worth of underwear was made in the UK in 2010, making it the second largest clothing category that we produce here after outerwear.

It is independent designers like Ayten who have continued to support the industry over the last few years, when gradually more and more larger companies have gone offshore. She says that part of her reason for doing this is because both her mother and grandmother were skilled machinists who worked in the clothing industry. Growing up in an area of North London where there were six factories behind her house that had sadly been turned into flats by the time she left college spurred her on to do something about it.

Unable to find a design job when she left Central St Martins that didn’t mean a move away from the UK, she decided to set up her own label with assistance from The Princes’ Trust. Manufacturing abroad was never an idea that she entertained – “I decided that I wanted to promote the UK fashion industry and highlight the traditional skills which the UK was once celebrated for”. Wherever possible she ensures that the materials she uses to make her beautiful lingerie are from the UK. Vintage lace trims are sourced from the old lace mills in Nottingham – showcasing the craftsmanship that the area was once famous for.

Ayten Gasson Lingerie
Ayten Gasson lingerie trimmed with vintage Nottingham lace

When asked about what she sees as the pros and cons of manufacturing her beautiful lingerie in Britain she cites the following:

Benefits of manufacturing in Britain-

  • Skill of the workforce – Many of the employees at the factory I use have worked in the Gwent valleys since leaving school.
  • Speed – I could ring the factory on the Monday with a design idea, take a 2 hour train journey to show them the design and have a sample by the end of the week. Though we book in production months in advance, I am able to call them with any additional orders throughout the season. I am also only ever 2 hours away from the unit in case of any problems arising.
  • Communication – There is no time difference, no language barrier, and no national holidays which are different to our own.
  • Ethics – By producing in the UK it reduces the carbon footprint of each item. Plus I am able to check that the factories are treating their staff fairly.
  • Economic – Putting money back into the country, supporting other businesses and creating jobs.

Disadvantages of manufacturing in Britain-

  • Minimums – The factories have to ask for high minimums to make sure they make enough money to cover all their costs
  • Uncertainty – These manufacturers might not be around next season. Especially at the moment. More designers are looking for cheaper options and either going aboard or producing things in house. These UK factories will be forced to shut down if more designers don’t start using them.

To read more about Ayten Gasson lingerie and to shop the collection visit

Ayten Gasson silk camisole with vintage Nottingham lace

14 thoughts on “Designer profile: British lingerie brand Ayten Gasson”

    1. Here here! I’m on a budget but I WANT to support British industry. We CAN make a difference and I will be buying all my new knickers from this range. I havealso saved myself a fortune on not buying items made elsewhere which are designed to be disposable to keep the market strong – a lot more thought goes into my purchases these days – many of my peer group feel the same! Buy British!

  1. It is our aim to supply only lingerie brands manufactured in the UK. We’ve been sourcing manufacture for our own collection and fully intend to keep the business here. It’s great to read the stats for UK production is SO much higher than one would of thought with all the doom and gloom reports of UK industry. Let’s bring it all back to the UK, I say.
    An interesting and reassuring read.
    P.s Ayten Gasson designs and fabrics are divine 🙂

  2. Hi, I have recently designed my own collection of bras but am in desperate need of manufacturer who could physically make them for me. Is there anybody who knows of anyone/a company who could help me with this dilemma?

  3. Pingback: Lingerie Endearments « Mairose Boutique

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