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Made in Britain :Britishness in the news this week Jul24

From Britain with Love (DHL News)
“Nicky Sherwood, editor of FromBritainWithLove.com, argues that there’s never been a better time to export British…”

Buy British

 Mulberry’s billion pound bags (Telegraph Fashion)
“In addition to producing lust-worthy bags, Mulberry is now the world’s best-performing fashion house…Keen to maximise on demand for its leather goods, the brand is adding 50 members of staff to its factory in Chilcompton…”

Alfred Brown supplies British cloth for Moss Bespoke range (Drapers)
“Moss Bespoke has introduced a range of wool fabrics woven by Alfred Brown worsted mills in Bramley, Leeds… advertised under the slogan Wool Britannia…”

Shoe firm with a Norwich sole celebrates milestone (Norwich Evening News)
“I think one of the main reasons Van Dal have lasted so long is commitment. We’ve remained committed to maintaining made in England as an attribute, and the family have a very strong commitment to the area…”

The Made in Britain logo, launched after a campaign by Stoves (as we discussed in a post last week), has received a lot of attention in the press. Some of the reactions can be seen here:

Made in Britain Logo Launched (Marketing Week)
“A Made in Britain marque has been launched in the hope of boosting sales of British-made products and services…

News Analysis: The Made in Britain Logo (Design Week)
“The Made in Britain identity project has certainly been a PR triumph for kitchen company Stoves…some observers, however, have questioned whether the resulting logo is a fitting marque for UK design and even whether such a logo is needed at all...”

The logo has also received quite a lot of attention on Twitter:

@oncewasengland A ‘Made in Britain’ logo should convey 1) ‘making’ 2) Britishness 3) excellence. This is poppycock!

@PitchandCo Does the new Made in Britain #logo look more French than British?
@AW_FT: Saw the weird Conservativesque Made in Britain logo in yesterday’s Metro. I wrote about the probs w the comp in April: http://bit.ly/f7imvz
@piehead So many things wrong with process behind new Made in Britain logo, weirdest bit? The use of Iceland’s flag!
@StovesUK: 100+ manufacturers have now downloaded the our #MadeinBritain logo. Fly the flag 4 UK m/facture & get your logo here: http://bit.ly/onxqlr
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