But let’s hope the same mistakes aren’t made as the last ‘Buy British’ campaign
It was fantastic to see Made in Britain trend on Twitter yesterday, following Ed Miliband’s speech at an engineering conference that has been likened to the ‘Buy British’ campaign of the 1960s.
In it he mentioned the Stove’s campaign to introduce a Made in Britain logo which has since been adopted by several hundred companies, although most of them engineering based. Philip Green also called for something similar in his speech at British Fashion Week last month.
I think that it is a great idea for manufacturers to be more transparent about where their products are made and to make it easier for the consumer to buy British. But at the same time, as I said in my article about the Stoves Made in Britain logo last year, it is important that whatever marque is decided upon is suitable for every sector, including fashion and textiles.
Going back to the comparisons with the Buy British campaign of the 1960’s, I do hope that the same mistakes aren’t made as happened back then. When promotional T-shirts printed with ‘I’m Backing Britain’ were discovered to have been made in Portugal the whole thing backfired on the government and the general public lost interest. We can’t afford for that to happen this time – this needs to be a properly thought out, long term plan to get British manufacturing back on its feet.