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Revival Retro
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Clothing & Accessories
My name is Rowena and I am the owner, founder and general all rounder at Revival Retro. Passionate about people and a champion of small businesses, I care deeply about community. The core values of Make it British resonate strongly with me and play an important role in what I am trying to achieve.
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Revival Retro

Our independent shop is a destination for discerning women who value classic style over trend led fashion. For the past ten years Revival Retro has developed a loyal base of friends and fans, winning multiple awards and become recognized as one of the best places to shop in London.

Everything in store can also be purchased online, including our own range that is made in Britain. Our boutique carries a small number of select brands who we value and respect.

The common thread amongst these (mostly women led) brands is feminine tailoring and flattering fits. Our high quality clothing is designed for women with curves, we are all different shapes and sizes and our range reflects that.

We want to help dress you in a way that makes you feel confident, comfortable and allows for the inflection of your own individual style.

Designed in house and made locally Revival Retro’s clothing is an extension of our expertise, passion and dedication to listening to our customers. After a decade of listening to your needs and wants but struggling to source what we know our customers wants we revive design principles from beautiful bygone eras to create looks that have enduring appeal and are therefore a great wardrobe investment.

Through our love of the feminine tailoring of the forties and the powerful silhouettes of the fifties, we developed an ethos based upon the belief that clothes should fit well and flatter your shape, whatever it may be.

We believe that clothing should last. Our customers invest in pieces and build up their wardrobe over time. Revival’s own range of clothing is designed in London and Made in Britain by people we know on a first name basis. We try to build relationships with suppliers and understand what each of us need to succeed in this goal. Staff are therefore able to offer insight and expertise to customers to help them make informed decisions about their purchasing.

Buy better, buy less is certainly a motto that rings true with us. We believe that what we buy and where we buy should be considered choices.

Owner Rowena Howie, is passionate about creating things that people enjoy and find rewarding. It’s a more thoughtful approach to products, jobs, environment… everything! Everyone in the company has a say, encouraged to suggest ideas and improve our small business. We are a London Living Wage employer. Our team genuinely care about finding products that are right for you, ensuring you are comfortable, confident and happy.

You will find that Revival Retro is special and different. We hope to delight and inspire you, to keep listening and to constantly strive to do what we do better.


Everything in Revival Retro's own range is made in Britain. Designed in house at our London shop and made locally. Where we sell products by other brands we are as transparent as possible about provenance and why we choose to sell these products.

As a small producer we think it is important to make considered choices. Without the clout or the access of big brands it's up to small businesses to keep asking questions and exercise the buing power we have by understanding our customers, educating ourserves and always being open to new ideas. Our components come from a variety of sources in the UK and abroad. We are always happy to answer questions about any particular product if you can't find the details in our desciptions.

Clothing & Accessories
Clothing, Accessories
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Business to Consumer (B2C), Business to Business (B2B)
Export, Wholesale
Revival Retro
30 windmill street
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