We believe in making products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics.
We believe in buying ingredients only from companies that do not commission test on animals and in testing products on humans.
We invent our own products and fragrances, we make them fresh by hand using little or no preservatives or packaging, using only vegetarian ingredients and tell you when they were made.
We believe in happy people making happy soap, putting our faces on our products and making mums proud.
We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.
We believe our products are good value, that we should make a profit and that the customer is always right.
*we also believe words like 'fresh' and 'organic' have an honest meaning beyond marketing.
All of our products are made by hand, fresh, every day.
Our products are made in spaces that look more like big kitchens than manufacturing sites. We have many more people working in our factories than we have machines. We produce cosmetics with our personal touch, creating local jobs and using local resources. Our factories are happy places where the product makers take a care in their work and are proud to have their faces displayed on the packaging of the products they made. We don’t think of our factory workers as backroom staff, but as the kitchen stars who whip up fresh, amazing products with speed and finesse every day.
That is why we add stickers on our products telling customers who made it, when it was made, when it goes out of date AND include the face of the real person that made it.