From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.

In 1996 Freed of London developed and launched the Studios pointe shoe range. This heralded a new era in pointe shoe production for Freed of London with the marriage of the latest manufacturing technology together with the history and experience of our founder. The unique making technique of the Studios pointe shoes ensures consistency and uniformity with every pair of shoes, while still encompassing the world famous key features our pointe shoes are known for. It is the combination of skill, expertise and dedication to the customer that gives the Freed pointe shoe its world renowned reputation of excellence.