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Our brand promise epitomises everything we believe in.
It's at the heart of our brand and enshrines a set of values that we stick to day in, day out no matter what.
Our promise is built around a set of keywords that can be broken down to explain our values.
CRAFT
Handmade products designed in the UK since 1943
QUALITY
we believe in the benefits of a good nights sleep
BABY & YOU
We remember parents & babies in everything we do.
Our products are made with love in our Manchester factory.
All over the world