Dream, believe, achieve – a motto on one of her charms is an ethos that founder Annie Haak has rigorously followed and instilled in her team as proven by the company’s rapid ascent.
From the kitchen table of a cottage to the height of jewellery cool, Annie Haak Designs has grown exponentially as a business and by reputation amongst its trade partners and ever-increasing wearers of an enchanting range of bracelets, necklaces, rings and stacks.
Since commencing trading from her own home in 2009, Annie has overseen her fledging venture as it has become a thriving organisation that now employs more than 20 people at its dedicated production, administrative and marketing HQ in Petersfield, Hampshire. From here, more than 67,000 handmade Sterling Silver and Gold pieces were despatched to customers worldwide since 2018.
Having always loved to “make and create”, Annie produced personalised children’s pictures and hand-made cards before she began to sell jewellery and design items for a friend’s label.
However, it was an unfortunate accident that provided the opportunity to put pen to paper on a debut collection of her very own. After her husband Jonny was critically injured in a motorbike accident in Bali, Annie flew out and spent six days at his bedside where she had the time to sketch her initial designs as he recovered.
On the same trip, a chance meeting with a taxi driver turned Annie’s dream into reality as he introduced her to a silversmith who transformed those initial drawings into sterling silver charms. They included the ‘My Guardian Angel’ charm that has become her signature piece and subsequently watched over the rapid expansion of her enterprise.
The Indonesian island, its people, culture and spirituality continue to be a major influence on Annie as have her other travels.
Handcrafted from 925 Sterling Silver, 14ct Gold and Rose Gold plated Silver, and 18ct Gold Vermeil (Sterling Silver based), the jewellery is complemented by the glint of Swarovski crystal or colourful gleam of gems and semi-precious stones. All of Annie’s designs carry special meaning to the creator which is relayed by way of mantras or symbols representing luck, love, protection, strength and wellbeing. Enhancing her personal touch on each item is the company’s brand mark – the three hearts representing each of Annie’s children: Anoushka, Jochen and Naomi.
From highly anticipated seasonal collections to bespoke pieces, Annie Haak Designs offers something for every jewellery lover!