Debbie Humphreys, Redhound for Dogs – Finding a Winning Business Formula

Debbie Humphreys Redhound for Dogs

Sometimes the simplest ideas are the best

Debbie Humphreys stumbled across her business idea when she took ownership of a whippet called Bruno and had trouble finding things to keep him warm.

With a background in dressmaking and a successful wedding dress business, Debbie started to turn her hand to making clothes for her whippet.
When other dog owners started to ask where she got them, Debbie realised that she was on to something.

Fast forward nine years and Debbie has a thriving business selling a very British collection of knitwear and coats for whippets (with the occasional Daschund coat).

The secret to her success? She’s stuck to a very specific product area for one type of customer – and nearly everything is made within 20 miles of where she is based in the Kent countryside.

Redhound for Dogs

Redhound for Dogs on Instagram

Debbie Humphreys
Debbie with George her whippet wearing matching Redhound for Dogs

Our Trade Show

Business Design Centre, London N1


Want to find out how your business can benefit from being at the show? Apply here

Subscribe to this podcast – and support UK manufacturing 


Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.