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159 – Tips for trading with the EU as a UK-made small business – Rachel Bowditch, Alice Bow

Podcast Ep.159 Rachel Bowditch

How Rachel Bowditch discovered a gap in the market and turned it into a thriving business with loyal fans.


Alice Bow became an overnight sensation when it was reported that the Duchess of Cambridge was a big fan.

Rachel discusses how she rapidly grew her business overnight by bringing her manufacturing in house. 

She also has some great tips about how to protect your brand’s IP, as well as how small businesses can trade with the EU post-Brexit.

Discover: 

  • How Rachel spotted a gap in the market for comfortable insoles [01:53]
  • Why you should make a decision from the start to not treat your business like a hobby [05:39]
  • How to get manufacturers to take you seriously when you are a start-up [06:20]
  • Sourcing raw materials from trade shows [08:43]
  • Becoming an overnight sensation when it was announced that the Duchess of Cambridge was a fan of the brand [10:50]
  • How to deal with spikes in demand when you are a small brand [15:10]
  • How they get their leathergoods made in London [19:30]
  • Rachel explains how the UK-EU trade agreement works for businesses that make in the UK but sell to the EU [20:54]
  • Why you need to keep an audit trail [26:06]
  • How to get your paperwork right [27:42]
  • Why it’s important to communicate with your EU customers [28:43]
  • How to protect your design IP from competitors [32:37]
  • What the new EU VAT changes mean for small businesses [49:10]

More about Rachel Bowditch and Alice Bow

Alice Bow Website

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