138 – You don’t have to be a b*tch to succeed in fashion with Elizabeth Stiles
Elizabeth Stiles is a straight-talking fashion buyer turned small business consultant.
She helps fashion brands with their marketing, manufacturing and mindset, and has worked with clients such as Lucy & Yak and Olivia Rose.
- How to find your USP
- Why Elizabeth won’t buy from Amazon
- How not to commit your life savings to stock when you launch a business
- Why you should focus your product development on your ideal customer not on yourself
- How to stand out as a small business
Mentioned in this episode:
Film: Greed: Steve Coogan – about a billionaire fashion tycoon who runs a chain of high street stores that use cheap labour in low-cost countries
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