138 – You don’t have to be a b*tch to succeed in fashion with Elizabeth Stiles

Elizabeth Stiles is a straight-talking fashion buyer turned small business consultant.

She helps fashion brands with their marketing, manufacturing and mindset, and has worked with clients such as Lucy & Yak and Olivia Rose.

Discover: 

• How to find your USP
• Why Elizabeth won’t buy from Amazon
• How not to commit your life savings to stock when you launch a business
• Why you should focus your product development on your ideal customer not on yourself
• How to stand out as a small business

Mentioned in this episode:

Film: Greed: Steve Coogan – about a billionaire fashion tycoon who runs a chain of high street stores that use cheap labour in low-cost countries

Book: That will never work: The birth of Netflix by the first CEO and co-founder Mark Randolph

More Elizabeth Stiles

Elizabeth Stiles website

Elizabeth Stiles on Instagram