fbpx 045 - Finella Devitt, Firehorse - Developing a New Product is a Marathon not a Sprint - Make it British

045 – Finella Devitt, Firehorse – Developing a New Product is a Marathon not a Sprint


With a background brand management and a family history in manufacturing, Finella Devitt is the founder of luxury accessory brand Firehorse.

Working with talented designers, Devitt turns their artwork into beautiful silk scarves which are all made in the UK

Having worked as a business advisor to the creative industries, Finella has some great tips in this interview for others that are launching new brands. Most notably, ‘don’t expect to become an overnight success – developing a new product and a new business is a marathon not a sprint’.

Origami Silk Scarf designed by Rachel Parker from Firehorse

The Firehorse Collection

Firehorse in the Make it British Directory

Firehorse on Instagram

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