fbpx Would you think this kettle was made in the UK? - Make it British

Kate Hills shines the light on British brands and manufacturers, and goes behind the scenes of their businesses. With tips, hints and tricks to help you manufacture in the UK and buy British.
New episodes every Tuesday and Friday

Would you think this kettle was made in the UK?

Share Post:

dualit toaster made in the UK

Would you think this kettle was made in the UK?

When I surveyed our followers on Instagram with this image over 30% of them thought that this kettle was made in the UK. So if you did too, you’re not alone.

Brands often use terms like ‘designed in the UK‘, ‘developed in the UK‘ or in this case, ‘engineered in the UK‘ to give the impression that you are buying a product that is manufactured in the UK.

These phrases are often accompanied by the good old Union Jack flag 🇬🇧

It’s an ongoing problem, and something that I call Fake it British!

Previous examples that I have uncovered can be seen herehere and here, but there are many more that I’ve not even documented.

Because it has been proven that many consumers actively seek out products which are made in the UK, there is a great value in promoting something as ‘British’. But if labelling and packaging is not clear, shoppers could end up finding themselves with a purchase which is not all that they first thought.

I couldn’t find a ‘made in’ label anywhere on this Dualit kettle but there was a Dualit toaster sitting alongside the kettle in store and that was proudly announcing that it was Handmade in the U.K. so why not use the same message for the kettle?

dualit toaster made in the UK

The Dualit toaster made in the UK that was sitting alongside the kettle in the store

I’m still waiting for Dualit to get back to me to confirm the kettle’s country of origin.

I’ve no doubt that both kettle and toaster are quality products, but if the kettle isn’t made in the UK it is a real shame that Dualit had to resort to this. The fake it British marketing detracts from their fantastic toasters which ARE made in Britain.

I’d love to hear your thoughts on this, or examples of any products that you have seen in stores that use misleading marketing to dupe consumers into thinking they are buying a made in the UK product.

Please leave your comments below or join in the conversation on social media using the hashtag #fakeitbritish

Become A Make it British Member

Promote Your British Brand
With over 1 million visitors per year, becoming a Make it British member is a powerful way to promote your British brand and products.

UK Manufacturers List 2018

Looking For A Manufacturer?
The Make it British UK Manufacturer & Supplier Guide contains the contact details of hundreds of hand-picked UK manufacturers and suppliers.

Comments

  1. William Hall on September 27, 2018 at 12:09 pm

    It will be a long wait for any reply from this company, when I questioned them sometime ago regarding their Kettles origins, they were very evasive on the issue, the only product they produce in Britain are the toasters, everything else although displaying a Union Jack was being sourced from”Overseas”

  2. Claire Leavey on September 27, 2018 at 12:11 pm

    I stopped buying Dualit after being told a stick blender with a burnt-out motor couldn’t be repaired. The whole reason I liked their products was sturdy British engineering and the fact that they claimed to offer a repair service. Turns out that was all fibs too, and I wouldn’t be surprised if that blender was Chinese. It was lighter than expected, all fake-chromed plastic, and plainly far too feeble for the price. I could have bought five less swanky brands for the price of that one, and would have had five times the use out of them. That’s the opposite of the way a premium ‘British’ line is supposed to work.

  3. Tim Crawford on September 27, 2018 at 6:52 pm

    I bought a Dualit kettle in 2013 and I asked them where it was made. They e-mailed me back, telling me it was made in China.
    “Some of our products are manufactured in China, the kettles, blenders and food processors, for example.”

  4. Claire on September 28, 2018 at 12:04 pm

    Yes – this!!!!!
    Absolutely makes my blood boil that we have all these things “proudly designed/thought up/imagined in Britain”….. only to be shipped off to anywhere cheap to be made.
    I refuse to buy any makeup that is made in China (unless it sneaks through without me noticing – very, very rare). But Collection 2000 are guilty of it all the time, (along with the designed in Britain nonsense) and you will notice often that Boots Christmas items are suddenly not made in Britain but in China/Thailand – think Soap and Glory – mascara/lipgloss in sets are Chinese, yet usually made here, slipped in with the rest of the British made items.
    I’ve also noticed that White Company’s scented diffusers have now been shipped to China (and the scent payoff has gone with it).
    Sorry, could rant on this one for days!

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.

Become A Make it British Member

Promote Your British Brand

With over 1 million visitors per year, becoming a Make it British member is a powerful way to promote your British brand and products.

UK Manufacturers List

Looking For A Manufacturer?
The Make it British UK Manufacturer & Supplier Guide contains the contact details of hundreds of hand-picked UK manufacturers and suppliers.

Join Our Newsletter

Follow Us

Search