Leicestershire-based knitwear manufacturer Paul James Knitwear, had one of their most popular UK-made knitwear products featured on national television.
The Paul James Submariner jumper was worn by Anthony McPartlin (Ant) on ITV’s Saturday Night Takeaway programme which aired on 13th March.
Chosen as the perfect clothing to compliment the Sea Shanty performance at the end of the show, Paul James’ Submariner jumpers are made in the heart of Leicestershire.
Inspired by the handmade wool jumpers worn by seamen and British Navy personnel 100 years ago, these iconic sweaters are a part of the Paul James Heritage collection.
The collection features only exceptional quality garments – designed, produced and packaged in Leicestershire.
It’s great to see fantastic UK-made products being chosen to be worn on prime time TV shows.
Not only do the British brands get some great exposure, but it also encourages the general public to invest in quality, UK-made clothing. We hope there’s more to come!