The national business website, BusinessLive, has reported on the sales of back-pain reducing cushions. The cushions, made by Ilkeston-based technical textiles maker Baltex, have been snapped up by home workers.
The BusinessLive news feature tells the story of The Airospring cushion made by Derbyshire-based Airospring Medical who are part of the Baltex Group.
The cushion was originally designed for Paralympic hand cyclist Karen Darke MBE, who used it when she won a gold medal at Rio in 2016.
The article mentions that sales for the cushion have doubled since the first lockdown as more people are working from home. Charles Wood, the eighth-generation owner of Baltex, said the cushions – which retail for £39.99 – were being snapped up by home-based workers across the UK to help people suffering from back problems.
Charles told BusinessLive:
“The pandemic has meant millions of people are now working from home and will probably continue to do so for at least part of the week, well into the future.”
Our cushions have proven invaluable for so many people working from home.
Long Zoom and Teams calls can be uncomfortable, and our fabric technology is the best way to avoid ‘numb bum”.
The Airospring cushion won an innovation prize for technical textiles at the 2010 Textile Institute World Conference. It’s made from layers of fabric, which spread the weight so that pressure is not localised in one area.
The design was the result of a collaboration between Baltex and Professor Subhash Anand MBE of the University of Bolton. It was initially developed for Karen Darke when her Paralympic hopes were in jeopardy after developing pressure sores.
The Baltex Group, which dates back to 1831, uses its 3D technology to manufacture the special pressure-relieving cushions. Proud to be a part of the resurgence of UK manufacturing, Baltex are a member of Make it British.
“We are delighted to be part of Make it British. Our Airospring cushions are the new technology in seating – we make 3XD Spacer fabric which is the next generation of materials to take over from memory foam. Memory foam is widely used in the furniture industry and ends up mostly in landfill.Charles Wood, Managing Director, Baltex
Our cushions are made from recyclable Polyester and are more breathable and hypoallergenic. We carried out 6 years of academic research with the University of Bolton, were awarded an innovation prize at an international conference and were granted two patents.
The Airospring technology is therefore classically British and all our healthcare and consumer products are made in the East Midlands. We are proud to be part of the resurgence of UK manufacturing and want to keep people working from home comfortable and healthy with our Airospring seating cushions.“