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Do we need a made in Britain logo?

Come and join the discussion at BoB this Thursday

Kate Hills, Founder of Make it British

Kate Hills, Founder of Make it British

Would a kitemark signifying British-made goods help avoid consumer confusion and help support British manufacturing? Kate Hills, Founder of Make it British, thinks it would.

Kate will be discussing her thoughts on why we need a Made in Britain logo to help consumers identify and choose British made goods at the Best of Britannia event this Thursday (3rd October).

Drawing on research carried out by herself and other British companies, as well as feedback on this website and social media, Kate will be putting the case forward for a standardised made in Britain marque. She will also be talking about her work with the Made in Britain Campaign and revealing plans for a new logo that has been designed by top design agency The Partners.

Whether you feel strongly for or against such an initiative, please come along and join in the debate.

Best of Britannia is being held at The Farmiloe Building in Clerkenwell, London. If you can’t make it then follow along on Twitter using #BOBtalks.

Details for Kate’s talk at BoB are as follows:

3.30pm
Thurs 3rd October 2013

3rd Floor
Best of Britannia
Farmiloe Building
London
EC1M 4AY

Reserve free tickets here

Do we need a Made in Britain logo?

Do we need a Made in Britain logo?

Comments

12 Comments

  1. JOHN DAVIDSON on October 1, 2013 at 12:33 pm

    We would welcome a unique logo. We find that it certainly helps to influence buyers in John Bell and Croyden, Wigmore street, London

    Making a choice on skin care products is difficult with there being so many products out there.

    However some are unregulated, but our products which are all made in the UK are under strict controls by trading standards and cosmetics regulations.

    We think the logo is vital to make British products stand out.

  2. Cass on October 1, 2013 at 12:35 pm

    We do need a standardised logo, one with credibility in the domestic, but most importantly the international market where ‘Made in Britain’ can generate serious business and opportunity for those brands with integrity.

    Problem comes when the term is mis-used and therefore its meaning is devalued and undermined.

  3. Evelyn on October 1, 2013 at 2:11 pm

    I think it is a great idea to have a Made in Britain logo. I am sure people will buy more British goods if they see the logo. Also foreign tourists would buy more!

    Over the years I have been saddened to see more and more companies moving abroad.

    Good luck

  4. Peter Spring on October 1, 2013 at 9:33 pm

    Clarity is certainly needed: the source of the raw materials or components should be stated but ‘Made in Britain’ should mean the the final manufactured good that is sold to the customer is made in Britain – simple.

    Perhaps a ‘Designed in Britain’ logo is needed too? If you look at this Accurist page – http://www.accurist.co.uk/about – at a first skim it suggests that the watches in question are British assembled (the Japanese components are admitted). Look at the subtle use of punctuation and proximity to help you come to that conclusion, If you miss the comma after ‘British’ in “These are designed to show the brand’s core values: stylish, British, high quality craftsmanship, value and precision” a very different meaning comes out.

    But you read Wikipedia and think ‘OK, not made in Britain, but perhaps designed here.’ And the next sentence but one appears to confirm this: “This range is a quintessentially British watch, inspired by true British design using the first Accurist logo that was applied in Clerkenwell 1946.” But nowhere does it actually say ‘Designed in Britain’, only that it is “inspired by true British design”. Well many Japanese and others do admire British design and so would be inspired by it. And “quintessentially British watch” whatever that means, could mean that this watch design is a copy of an old genuinely British design. But where was that copying done? It’s marketing smoke and mirrors which a straightforward ‘Designed in Britain’ ‘Made in Japan’ set of logos would completely disambiguate.

    Keep up the good work! Britain desperately needs its manufacturing to flourish to solve our desperate balance of payments problems. I think my MP Vince Cable believes this, but his pals in the cabinet still see the City and construction as the way out the mess.

  5. Lizzy on October 2, 2013 at 6:41 pm

    Yes, a logo is needed. I think it is essential that the Union Flag must be included in the design, not only is it instantly recognisable all over the world, but it should be something that every British manufacturer is proud to have on their products/packaging.

    I hope you have a good turn out tomorrow and look forward to reading about it 🙂

  6. chikako takahashi-hunte on October 22, 2013 at 9:12 am

    Hi,Kate, great idea to have a hallmark logo.
    On another matter, have you e-maile me about the voting for ‘Made in Britain category of the Smarta 100 Awards’ ? I just would like to make sure as the e-mail address which came from was different from your usual address. I have recently got the fake mail to gain access to my computer, so just over-causious. If it is really you, I will make the Vote!
    Make it British does a great job promoting.
    BR Chikako

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