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The HP Sauce backlash: "I'm not buying it anymore if it's not made in Britain"

Fans of HP Sauce are up in arms to discover that the production of their favourite Full English accompaniment is no longer made in Britain

HP Sauce - no longer made in Britain

HP Sauce – no longer made in Britain

British public – we have faith in you again!

We were delighted to read that hundreds of customers have attacked the HP Sauce Facebook page with their comments on HP’s new advertising campaign, saying that it is wrong to portray the brown sauce brand as British when it is now owned by an American company and made in Holland.

Comments on HP Sauce Facebook page
The new advert, which you can see below, plays on the sauce’s heritage and shows a ‘typical’ British gent in a tweed suit talking about a ‘manwich’ – a bacon sandwich with HP Sauce in.

Comments on HP Sauce Facebook page

Comments on HP Sauce Facebook page

Commentators on the HP Facebook page are up in arms about the campaign, and such is their wrath that they have even called for the picture of the Houses of Parliament, after which the sauce is named, to be removed from the bottle.

Comments on HP Sauce Facebook page

Remarks such as ‘The day you moved production abroad…was the day you lost my backing HP’, ‘You can’t call yourself a British company if your product is made abroad’ and ‘where is the ‘dislike’ button?’ show that the British public are finally voting with their feet when it comes to those that fake-it-British. Let’s hope that this is just the start of the backlash and that the public start to vote with their feet and walk away from these faux-British brands.

Comments on HP Sauce Facebook page

[youtube http://www.youtube.com/watch?v=rCpn2Dh1YuM]



  1. KGW on November 15, 2013 at 5:28 pm

    I have now switched to Branston Brown Sauce which IS still Made In Britain. If HP comes back to this country I will also buy that, but until then I will BUY BRITISH.

  2. peter murphy on January 12, 2018 at 4:57 pm

    Not only is there Hammonds of Yorkshire Chop brown sauce, but Branston brown sauce is still made in England.

  3. John Palmer on October 27, 2018 at 12:53 pm

    As an entrepreneur investing in startup technology companies in the UK my family and I strive to buy British whenever possible but this is becoming increasingly difficult every year.

    When it comes to brown sauce fewer and fewer supermarkets are stocking the British made brands.

    When travelling to drone services projects throughout the UK our teams of engineers regularly take a breakfast of bacon sandwiches and invariably the only brown sauce supplied will be in sachets and be of the well known brand now manufactured in Holland!!!

    How much of the stuff do the Dutch eat ??? …. almost certainly virtually none!!!!
    Time for British consumer power to be brought into effective action…

  4. DavidvCowperthwaite on June 10, 2019 at 2:30 pm

    Daddies brown sauce is also part of the Heinz group and production has been moved to Poland.

  5. Stephen Salter on March 8, 2020 at 2:04 pm

    I will only buy British products and have done for a long time now, after that I look for stuff made outside of the EU. These is no need to by stuff from Europe let’s support British manufacturers. If enough people stop buying these products that have moved out of country we can hurt these companies.

  6. Marjorie Jones on December 23, 2020 at 3:56 pm

    It’s reassuring to learn that we are part of a support British movement. Some things like brown sauce give the impression that they are British when as the subscribers to this site recognize, it’s deliberately intended to conceal it’s Dutch or Polish credentials. The Dulux paint factory – oh yes, Holland.. There’s a lot of dishonesty, another example of this is …. Scottish salmon. Did you know that all farmed Scottish salmon is Dutch owned. Will it never end. So come on Brits, go back in time, remember the slogan “We’re backing Britain” If it matters to us then we are going to have to spread the word. Poultry was kept in cages 50 years ago. It was only by housewives and househusbands rejecting eggs and birds reared in this barbaric fashion that changed the conditions for our poultry. It can be done. Get on the barricades guys and gals.

  7. Alice Lovell on January 10, 2021 at 3:03 pm

    I’ll continue to buy HP. I have no problem with buying European goods. I’m European myself.

    • Paul Baxter on March 31, 2021 at 7:46 pm

      Can’t wait for you to be made redundant when your job moves abroad

  8. Duncan on January 12, 2021 at 8:36 pm

    Is there a case for removing the Royal Warrant from HP sauce because it is not a British product?

  9. Nigel on January 22, 2021 at 2:55 pm

    Same here, I will not buy HP sauce. I also refuse to buy Cadbury’s chocolate since the way Kraft treated its workers by moving production to Poland.

  10. Stuart Burgess on March 11, 2021 at 8:56 pm

    Tiptree Brown Sauce is superb, as is their Ketchup. Both are produced in Essex as far as I can tell. The red is generally available in Supermarkets but brown seems to be online only.

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