A survey has found that 91% of shoppers would visit high street stores more frequently if they could buy items that are hard to find anywhere else.
The research was carried out by retail sourcing specialist The Great British Exchange, whose founder Matthew Hopkins joined the Make it British Forum as a speaker. Matthew was joined by Tara Hounslea from the UKFT to discuss how to stand out in an over-crowded marketplace in order to be seen by buyers and the press.
Research carried out by The Great British Exchange found that almost all shoppers questioned would use bricks and mortar stores more often if it meant being able to find something “unique”. Two thirds said they wanted more locally made and British manufactured products on the shelves.
Matthew said the study sent a clear message to retailers.
“Shoppers are bored with the current offering on the high street and it has never been more important for retailers to find a point of difference that sets them apart from the store down the road.
“Even more critical is the need to give consumers something they can’t find online,” he added.
The study found that 20 percent of the shoppers surveyed did more than half of their shopping online.
However, when asked about their priorities when buying food products, 82% said the least important factor was online availability. One in five valued provenance and the fact that the goods were locally produced above anything else when buying food products and gifts.
Special occasion shopping was one of the biggest challenges faced by consumers, according to the research.
More than half of those questioned demanding easier access to unique and British made gift products.
If you are struggling to find British-made gifts, then we can help. Our Christmas Gift Guide is available on our website with links to buy online, but if you are looking to visit a bricks and mortar shop you can follow the link to the company’s listing in our Make it British Directory. This will give you details of where to find them.
Matthew added: “People often say bricks and mortar retail is dead but I disagree. It just needs to be done well and that means injecting some excitement and originality into a pastime that has lost its soul.”