Private White V.C, the superb menswear brand launched by quality British manufacturers Cooper and Stollbrand, has opened it’s first London store.
They have been selling their range of heritage menswear online for a while, but now Private White V.C have chosen Lambs Conduit Street in Bloomsbury for their first venture into retail. The location is a good choice, the street being one of the few remaining in London that still has mainly independent retailers. The new Private White store rubs shoulders with Oliver Spencer and Folk, as well as bespoke tailers Connock & Lockie. Monocle magazine ran a short film on the shopping enclave recently and you can find it here.
The British brand, designed by former head of Dunhill menswear Nick Ashley, the son of the late Laura Ashley, manufacture all of their own garments in their factory in Manchester. They also source the majority of their cloth locally, with much of it being supplied by mills in the surrounding area. You may have read about them in our article about British outerwear brands that were still made in the UK a few months ago.
Above is a great short film showing the garment’s journey from sheep to shop. Enjoy.
Private White V.C 55 Lamb’s Conduit Street, London, WC1N 3NB