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Fallow Denim: A truly British jeans brand

Whilst there are a lot British jeans brands around, very few are actually made in Britain. Martin Wedderburn and Bronagh Keegan hope to change all that with their new brand Fallow Denim.

Fallow Denim a truly British jeans brand

Fallow Denim A/W 2011

In this interview Bronagh tells Make it British about the reasons behind Fallow’s choice to make their products in the UK.

Can you tell me a bit more about yourself and why you set up your company?

Martin and I started Fallow with a love of denim at the core. We were also aware that there was very little British made denim, so there was a commitment from the start to try and keep operation in the UK, which we have thus far managed to do.

In which part of Britain are you based?

We are based in Brighton but we have strong ties to the four countries of our isles. I was born in Ireland, grew up in Scotland and live in England. Martin was born in Northumberland, lived in Scotland and cycles in Wales.

Why did you decide to manufacture in Britain?

We live here and couldn’t see a reason not to.

Who makes your products?

We have a wonderful workshop in The Midlands. We go up and eat amazing curries and make jeans.

Where do you source your raw materials from?

Japan is where we get our denim but we source everything else in the UK, like our deer hide and woven labels.

What has been the hardest part of getting your clothes made in Britain?


And what has been the best part?

Being able to have a relationship with the people we work with. Seeing photos of their grand children. Knowing that we are helping our economy (in our small way) . And proving to the doubters that it can be done.

I also have to ask, have you sold any masks yet?!?

He,he….not yet!


Fallow Denim A/W 2011

Fallow denim Cape

Fallow Denim: made in Britain



  1. Tim on September 30, 2011 at 9:55 pm

    Pity about the supremely unusable website – who thinks dark red on a dark background is going to be legible???

  2. charlie on October 2, 2011 at 7:48 am

    Good on you for manufacturing in Great Britain ,there is a mill in Lancashire that makes denim if Japan ever let you down! 🙂

    • constance on November 9, 2011 at 1:42 pm

      Thats really interesting! do you have a contact for the mill?
      I would be really interested.

    • Craig on June 14, 2012 at 8:10 pm

      Hey @ Charlie… Don’t suppose you have the UK denim manufacturers do you? I think I’m going to have a chat with them… Thanks, Craig

    • Iggy Zain Leveritt on February 16, 2017 at 1:06 pm

      Dear Charlie ,

      I was trying to locate the denim mill based in Lancashire but to no avail .
      If you have further details that would be most interesting .

      I have recently started to think proplery about being. A few denim styles into my collection .

      Best wishes


      URL workhouse-England.co.uk

  3. CDS on October 4, 2011 at 3:29 am

    While I applaud Fallow for attempting to promote British Denim the fact is their designs are simply not well designed or cut (as one can even see in the photos illustrating this piece) and their denim is of surprisingly poor quality if indeed it is Japanese in origin (which I have serious doubts about) . A good concept, sadly, not well executed. And they really should sack (and drown) whoever styled their press photos.

  4. Kate H on October 11, 2011 at 8:41 pm

    Thanks for your comments CDS. I have actually seen the full Fallow jeans range and I really do believe that the denim is currently from Japan. The Fallow team have far too much integrity in the provenance of their product to lie about it.
    Not only that but I think that the fabric and the manufacturing of the garments is of a fantastic quality, and the detailing is great. Maybe if you haven’t seen the product in real life then you really should.

  5. CDS on November 1, 2011 at 7:31 pm

    @ Kate H.

    Actually, I have ‘seen’ their lines. I work for a certain upper end London fashion company & Fallow approached us with samples as a potential stockist.

    I was not impressed. Either by their quality, design or approach. We declined.

    It is not the origin of the denim that makes good jeans but their construction. Uniqlo jeans are cut from Japanese denim and are exceptionally well constructed for their price. There is a lesson here Miss Fallow would do well to learn from.

    I am sorry to be so blunt and support any British company but Fallow’s range is quite absurdly overpriced for what they are. This does not do them , nor British fashion in times of recession, any favours.

    • joe on November 4, 2011 at 9:47 am

      as a wearer of fallow jeans i have to reply to CDS’s comments above. though i am only at the beginning of the break-in journey; from personal experience i can say my fallow jeans so far are superior to edwins, evisu and nudie raw denim. they are beautifully cut and made; the details in the design and make up are really satisfying. the fact that they are also made in britain is a great ‘feel good’ bonus.

  6. FASHION NEWS – DIGITAL OUTPUT « Piece by Piece on November 13, 2011 at 9:25 pm

    […] construction are done in Britain. When asked about manufacturing in Britain, Keegan simply says, “We live here and couldn’t see a reason not to.”  You won’t find these jeans on the high street – stockists and online retailers […]

  7. abelandcain on June 23, 2012 at 10:52 am

    We tried and worn some Fallow’s denim… they are Ok and each to their own to talk about the cut…but the denim if indeed of quality… I must admit Hiut (also made in England) is of highest standards.

  8. rachel hindle on May 17, 2013 at 7:35 am

    made in the UK is a great idea and very trendy – samples from India and China are very poor and more along Primark quality so well done!

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