There’s never been a better time for British-made brands to sell into China.
Enterprise Nation’s small business trade mission to Hong Kong & China is the final International mission of 2016 and is particularly relevant to Made in Britain brands.
China is home to 1.2 billion customers. There are 1 million weddings each year and 55,000 babies born every day. These are just three of the statistics that highlight the size and opportunity presented by the Chinese market. The Enterprise Nation’s Go Global trade mission next month offers you the chance to visit the country, meet customers, and do deals.
By 2020, China’s consumer economy is expected to expand by about half, to $6.5 trillion. A good slice of this spend will go on products and services from overseas. During the Enterprise Nation trade mission to Shanghai in October 2015, they saw first hand how the Chinese consumer likes to Buy British.
Chinese consumers are going online and buying on a more global basis with cross-border purchases projected to account for 15% of total e-commerce by 2020.
It’s for these reasons that Enterprise Nation’s final trade mission of 2016 is to Hong Kong and China. The country has a growing middle class population, with money to spend, and consumers are going online to spend it. The five day mission coincides with Singles’ Day – a day where Chinese shoppers buy for themselves and each other. In 2015, over £9billion worth of sales were made in one day. In 2016, you could be there to watch it happen in live time!
At a time when we are seeing more appetite than ever from U.K. consumers to buy British, it seems the world is our oyster. If you are a British Brand looking to tap into the Chinese market, or at least explore the possibilities, then perhaps you should consider taking part in the Enterprise Nation mission. If you are interested click here more information.