fbpx How to make a British-made heritage brand relevant for today's market

Kate Hills shines the light on British brands and manufacturers, and goes behind the scenes of their businesses. With tips, hints and tricks to help you manufacture in the UK and buy British.
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How to make a British-made heritage brand relevant for today’s market

Brand Consultant, Andrea Freeman, joins us to discuss her work with heritage brands to keep them relevant for todays customer, and share how she is building one of her own – The Beehive Brand.

The Beehive Brand is a heritage knitwear brand which has been modernised for today’s market by brand consultant Andrea Freeman.  Andrea has an impressive history of working with brands to navigate the changing marketplace and ensure they remain relevant. Most notably for Barbour before taking on her own heritage business.

The Beehive Brand has a fascinating history. Once a wool brand which was marketed by the sale of knitting patterns (remember those?) It was manufactured by a 100% vertical business, from a state of the art factory which was the first of its kind in the world. Andrea talks to us about the brand’s history, her own experience, and how she has used this to build her own British-made heritage knitwear business.

Watch the interview to hear Andrea share her expertise and discuss:

    • The importance of customer profiling to your brand
    • How to position your brand
    • Why you need to get your costing and price points correct
    • How to establish a strong core based on your brands values and key pieces
    • How to embrace your British-made provenance in an authentic way
    • How you can utilise events to spread the word about your brand

Andrea is one of our speakers at the Make it British Forum where she’ll be discussing ‘How to tell the story of your brand’ with fellow industry experts James Eden from Private White V.C. and  Antony Wallis from  L&AW.

You can find out more about the event here.

Make it British Forum Huddersfield, Beehive Brand

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Become A Make it British Member

Promote Your British Brand

With over 1 million visitors per year, becoming a Make it British member is a powerful way to promote your British brand and products.

UK Manufacturers List

Looking For A Manufacturer?
The Make it British UK Manufacturer & Supplier Guide contains the contact details of hundreds of hand-picked UK manufacturers and suppliers.

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