Should I exhibit at a trade show?
In this interview with Janet Murray for The Janet Murray Show podcast, I explain why you should exhibit a trade show and how to get a great return on the investment
The Janet Murray Show is a fantastic podcast from Marketing expert Janet Murray, showcasing practical marketing strategies through inspiring interviews with entrepreneurs. I was so pleased to be asked to discuss why exhibiting at a trade show can be a great way to get your business in front of your ideal customers.
Some of the points that Janet and I discuss on the show are :
- How to know if exhibiting at a trade show is the marketing strategy for your business
- How to ensure you get a return on investment if you exhibit at a trade show
- Questions to ask the organiser before you sign up to a trade show
- How to get press coverage when you exhibit at an event
- How to get visitors flocking round your stand at a show
And lots of other tips for how to exhibit at a trade show.
If you manufacture in the UK and want to exhibit at the only 100% British trade show – Make it British Live! – then head on over to our event website and complete this application to exhibit.