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St Leonards

St Leonards


"I think I must have been a Hans J Wegner chair in a previous life - my design ethos is all about simplicity, practicality and pared down beautiful sparsity."

“K” Avery-Stallion graduated in textiles in 1994 and embarked on a varied fashion career working for High Street retailers until she had become a square peg in a mass-produced hole. A health crisis brought life into sharp focus and ST LEONARDS was born after a 2-yr convalescence. The brand is deep-rooted in its seaside surroundings, feeding off the creativity of St Leonards-on-Sea. With a unisex, pared down ethos “K” is slowly building her customer base. Training interns and employing local people is how she gets things done. Recent collaborations include Margaret Howell, Watanabe in Tokyo and she’s currently handcrafting an order for hip store You Must Create. Her dream is to build ST LEONARDS into a lifestyle brand with its own coastal production.

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Everything is currently made in London and St Leonards on Sea.


Italian leather hides are purchased from a company in London. The webbing straps are are woven in Northamptonshire. Some of St Leonards' zippers are Swiss and are made by RiRi, because it is difficult to find British made zips. Where possible interesting, discontinued lines of cotton twill are sourced for the bags from a local shop in St Leonards on Sea. The Organic cotton or vintage denim is bought in Britainbut of course grown overseas.

St Leonards
TN38 0DS
United Kingdom