BLACKSHORE: sustainably made British Coastal Clothing from a former Lowestoft net factory
Blackshore is the definitive casual menswear collection for discerning men who love the coastline of the British Isles.
Blackshore was born in 2017 down on the harbour of the coastal Suffolk town I call home. Part of Southwold's harbour is The Blackshore, where coals were unloaded, staining the muddy banks black over years.
It was whilst roaming there, watching fishermen at work on the quayside and gulls squabbling over scraps, that my mate Andy (offshore engineer and round-the-world-sailor) and I created the blueprint for our premium coastal menswear company, which we make in Lowestoft – just a few miles up the coast and Britain's most easterly town and harbour.
Taking inspiration from the fishermen and boat builders for whom places like the Blackshore and Lowestoft are lifeblood, and from our own adventures along the coastline of Suffolk and Norfolk, we’ve tried to create a definitive British coastal clothing brand for men who seek premium, handmade, casual clothing of timeless style.
Defined by a traditional workwear aesthetic, the rich history and unique character of the UK’s coastline are reflected in every element of the Blackshore collection, and we’re proud to say that each piece sits comfortably on discerning men of any age.
Supporting the resurgence of British manufacturing, our clothes are not only conceived and designed on the eastern edge of England, but (in the case of our sewn garments) will be handmade in our own workshop in the heart of old Lowestoft itself: in a centuries old fishing net factory in the location of the town's old fishing community, known as The Grit.
Perched just yards from the North Sea, and within sight of waves crashing on the sea wall that protects this part of Lowestoft, Blackshore is proud to be England's most easterly clothing workshop. Clothes from the very edge of England.
Blackshore knitwear is currently made by a family knitting company in the heart of England, and by a traditional workshop on the Channel Islands, though in time we hope to bring knitting to Lowestoft too.
We believe our clothing is timeless, not transient, and to illustrate this we offer a lifetime visible repair guarantee, so that you can be confident your favourite pieces will last season after season.
Our social consciousness extends across all aspects of the business: guiding everything from our commitment to supporting the regeneration of Lowestoft itself, to our use of fully recyclable, FSC approved packaging that is also made in Britain, and our plan to support coastal charities through which we can give back to the people who live and work on our shores.
Much like the places that inspire them, your Blackshore kit will stand the test of time.
Simon Middleton, Founder & Managing Director
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